Story & narrative
Positioning canvas, messaging ladder and customer proof injections.
Complete GTM blueprint
Coordinate your launch across product, growth and revenue teams
LaunchLab provides a structured plan, messaging kit, channel tactics, dashboards and rituals so your next release lands with clarity and momentum.
Launch cycle time25%Average reduction in planning time.
Teams aligned7+Product, growth, sales, success, ops and more.
Suggested experiments24Ideas for conversion, activation and retention.
Reusable artifacts60Docs, slides, dashboards and scripts.
Launch modules
Mix and match modules based on your launch tier and team size.
Channel plan
Sequencing for email, in-product comms, paid campaigns and events.
Revenue enablement
Battlecards, demo scripts, objection handling and pricing updates.
Three-week roadmap
Keep everyone in sync with incremental milestones.
Discover & align
User research, narrative testing and launch brief sign-off.
Build & prep
Asset production, QA, channel scheduling, partner outreach.
Enable & tease
Internal dry runs, press previews, teaser campaigns.
Go-live + iterate
Monitor KPIs, collect feedback, prioritize follow-up experiments.
Enablement assets
Everything stored in one place for effortless collaboration.
Channel strategy
Coordinate how each channel marches toward the launch moment.
Lifecycle
Email, push and in-app copy sequences ready to personalize.
Performance
Budget split, creative briefs and experiment frameworks.
Community & events
Livestream agenda, partner outreach and social storytelling.
Measure what matters
Track progress with the launch KPI blocks included in the kit.
Acquisition
Signups, demo requests, press coverage, paid conversion.
Activation
Feature adoption, onboarding completion, support volume.
Revenue & Retention
Pipeline influenced, expansion %, early churn signals.
FAQ
Who is this kit for?
Growth, product marketing, operations and founders launching SaaS, mobile apps or hardware.
Do I need specific tools?
No. We provide versions for Notion, ClickUp, Asana and plain HTML.
Can I customize visuals?
Yes, swap color tokens, typography and imagery to match your brand.
Ship with confidence
Download LaunchLab and orchestrate your next release with clarity, momentum and measurable impact.